Qpi3p Premium Domains Prices
Pricing Qpi3p Premium Domains
Because pricing Premium Domain Names is kind a “tabu” , Qpi3p made deep research, uses the farmer logic, included some economy and politics education, plus people’s psychology…and ended up with following explanations, declarations and “logic” of pricing Premium Domains…
One must be fair to people!
Qpi3p is transparent about how the price of Qpi3p Premium Domains is made – why this price, based on what facts…
About pricing Premium Domains
What is the realistic price of a Premium Domain?
The price of Premium Domain depends on many factors. Mostly, on its usability (how the name can be utilized) and its profitability (how much profit can be potentially made with it).
The main question is, is the Domain Name profitable? Will it make money?
Answer is relative, because a good domain name is only as good as you make it.
Another perspective to account is that a good name is a piece of art.
Higher value has the name, which creates a story – brandable names.
Furthermore, growing Web calls for growing need of good domain names. Therefore, in the future, the good domain names will be very valuable “little” assets!
What is a good domain name?
Good domain name is based on different factors. Idea, usability, brand-ability… its attributes are what makes it good in the base. But to make it really functionable, one needs to work with it.
Good name offers a possibility for creating attractive branding and advertising, which increases recognition, supports SEO and overall Web traffic, which consequently leads to profit.
Quality domain name is a marketing resource of a brand and therefore a worthy investment.
As first two factors of a good domain name is to expose:
- Memorability (Is it simple to remember?)
- Recognition (Is it easy to recognize?)
Which pulls behind:
- Pronunciation (Is it simple to pronounce?)
- Spelling / writing (Is it easy to write / type?)
- Length (Shorter is better.)
- Brand-ability (Is it brandable?)
- Extension
- Meaning
- Keywords
Shorter name is simpler to remember and write. But the length is not all what contributes to memorability, recognition and brand-ability.
The easiest is to remember on an association. Thus, the meaning of the domain name counts highly.
When the name means something relevant, one remembers it, which makes meaningful names valuable names. They call for recognition!
Regardless that valuable keywords are an influencing factor, meaning over keywords, because it is meant for the humans, not computers. On the end, all on Internet is for the people. Therefore, any good domain name is only good if the structure under it is sober and appealing.
Yet, that does not mean that the keywords do not count. They do! Valuable keyword(s) in the domain name can contribute to SEO and attract the targeted audience.
Strongly relevant is domain name’s branding. Catchy, unique, brandable names are valued higher than descriptive or generic ones.
Which extension is “good” depends on the business or activity for which the domain name will be used. To choose proper extension, one must focus on goals and purpose of the business presented by the domain name. Universal .COM is always the proper choice.
In conclusion…
Quality domain name gives a chance of creating content, which will build customer’s trust. It supports the recognition of websites, which lessens marketing expenses and contributes to better ranking on search engines.
Be technically impeccable, yet understand people, do not cheat, support people, bring quality, attract with quality marketing and You will rank good on search engines and in Your general reputation.
Calculating the price of Qpi3p Premium Domains
What technically influences the price of premium domains is:
- Domain name ‘s ATTRIBUTES
- INDUSTRY in which the domain name can be utilized.
- Demand / Supply
Domain Name’s ATTRIBUTES
(Technical and Psychological Attributes)
- Countable attributes (1. – 11. and 22.)
- Abstract attributes (12. – 21.)
- Attributes of a domain name with a webpage / website (23.-26.)
The scale of this attributes gives an approximate value of the domain name.
- Age
- Length
- Number of words
- Search volume for the keyword(s)
- CPC for the keyword(s)
- Competition for the keyword(s)
- Number of advertisers for the keyword(s)
- TLD
- Hyphens
- Spelling / Writing
- Pronunciation
- Replaceability
- Brand-ability
- Memorability
- Recognizability
- Description-al / Niche-defining
- Usability / Industry
- Simplicity
- Uniqueness
- The Meaning (Also singular vs plural)
- The Idea (Creativity of the name)
- SEO value of Domain Name
- Website rankings (Domain Authority)
- Google search engine PageRank (Page Authority)
- Link profile
- Traffic
Qpi3p Domains – Pricing scale (attributes):
Low Value (0% – 33.3%) = ≤1 Mio CHF
Middle Value (33.4% – 66.6%) = 1.1 Mio – 10 Mio CHF
High Value (66.7% – 100%) = ≥10.1 Mio CHF
There is a difference between niche-defining, descriptive names, which include descriptive keywords and versatile – branding names without the descriptive keywords. Niche-defining and descriptive name can also be brandable, but the difference is if the name is including industry or niche-defining keywords or not. The price of domain names with the descriptive keyword(s) is possible to calculate accordingly to keyword’s search volume, competition, CPC,… Both low and high competition keywords have advantages and simultaneously disadvantages for the SEO.
Low competition keywords are good for ranking (easier to rank), yet they attract less convertible traffic.
High competition keywords are usually expensive and not convenient for ranking (more difficult to rank), but they attract more traffic, due to higher search volume and higher conversions.
Pricing domain names on INDUSTRY
The usability of the domain name is strongly influencing the price. In which industry the name can be utilized determines the price.
Descriptive, niche-defining keyword(s) in the domain name define the industry in which the name is utilizable. The worth of the industry defines the price.
Versatile (brand) name is not limited by the industry keyword, thus can be used in many versatile industries and for many different activities. This creates a chance for more possible buyers. Such names are very utilizable and have a high value because of their high usability.
Price of the Versatile (brand) names is more relative than the price of Descriptive / Niche-defining names, which usability is predetermined.
Because of its “versatility”, the price for Versatile (brand) name is made of worth of predictably possible industries in which it can be used.
On one hand we have Descriptive / Niche-defining domain names, where the descriptive keywords tell the usability and so determine the value of the domain name.
On the other hand, we have Versatile (brand) names without descriptive keywords. They create a possibility to be utilized in many different industries, for many different purposes. Their usability is wider and so their value can be higher than the value of Descriptive / Niche-defining names.
Yet, a brandable name with high valuable descriptive / niche-defining keyword can exceed the value of the Versatile (brand) name.
The combination of the industry keyword and creativity makes the name simultaneously brandable and niche-defining. Such a name has its advantages and thus high value.
Demand / Supply
What people need and want vs what people get…
Naturally, the price of domain name is also influenced by the market…
With growing Web, the rise of demand for domain names and their prices is expected.
Evaluating Premium Domains – Summary:
Most important are meaning, creativity, association, usability. The value of a recognizable, brandable, meaningful, memorable .COM is rising.
BRAND – ABILITY
Any brandable domain name has high value because of its potential. Domain name is worthy if it can build Brand Authority. Brandable names over descriptive ones. Branding names value is rising. Especially recognizable names!
KEYWORDS
Valuable keywords in the domain name have high value in combination with creativity and meaning. Otherwise, from SEO point of view, they are downrated.
It is convenient for searching when the valuable keyword is on the beginning because it makes the search easier. Still there are exceptions. It all depends on the meaning of the domain name.
For the search engines, the relevant keyword at the beginning or at the end is better than in the middle.
EMDs are relevant to SEO. There is no problem with EMD, unless is combined with spamming. Their price can be high.
The domain names which meaning, or keywords are directly associated with specific product or industry are expensive, because they associate with, or they lead to the aimed product or industry.
In a brandable domain name, which does not include relevant keyword(s), the keyword(s) can be substituted with enriching other aspects of SEO, including having quality marketing.
Higher Search volume for the keyword(s) = higher price of the domain name.
Higher CPC and competition for the keyword(s) usually indicates higher conversions, which makes the domain more expensive.
Number of advertisers for the keyword(s) tells the competition.
LENGHT
Short is usually better than long, but the domain does not have to be short to be expensive. Less than 15 characters is considered short. Price depends very much on the meaning, regardless of the domain’s length.
NUMBER OF WORDS
Less words = higher value.
TLD
Other TLDs are mostly worth 80% to 95% less than .COM.
AGE
Older domains possibly have more trust and authority than newer ones. Yet, domains do not have to be old to be of a high value.
NUMBERS
Including the numbers in the domain name does not necessarily lowers its value. It depends on the pronunciation and aesthetics of the name. It could be that the domain which includes numbers, people would assume it being a scam. Which is a bit “passe” with all the programs and possibilities today, to see if the site is legit. Many legit companies or businesses do include the numbers in their domain name.
SPELLING / WRITING
Simpler to spell and write are more valuable.
PRONUNCIATION
Easy to pronounce gives more value than difficult pronunciation.
HYPHENS
More valuable are domains without hyphens. Yet sometimes the hyphen makes total sense.
REPLACEABILITY
The domain name, which is easy to replace with a similar one, has less value than non-replaceable one. If the domain is replaceable, including other factors, much depends on its TLD.
MEMORABILITY and RECOGNIZABILITY
More memorable = more value.
More recognizable = more value.
Memorability depends on the meaning and association. Recognition depends on brand-ability and creativity of the domain name.
USABILITY / INDUSTRY
More useful is the name, higher is its price. Utilization of the domain tells what profit can be made with it. That and the industry’s worth in which the name can be utilized, strongly influence the price.
SIMPLICITY
“Simpler” wins over complicated. Yet sometimes sophistication stands over simplicity.
UNIQUENESS
The uniqueness of the domain name is not only about its replaceability. It is about the creativity of the idea. It is about the art of domain names. More unique = more expensive.
THE MEANING
People-friendly are the names with the meaning. Thus, most valuable is what the domain name associates to, what it means. Relevant meaning rises the price.
THE IDEA
Good idea is very expensive!
The meaningful attractive idea of a domain name is priced very high. The highest value are names which are creative – useful ideas. They have meaning, association and brand-ability.
Melting words domain names, as a specialty for stretching the brain, are also expensive, if the idea is creative and meaningful.
SEO VALUE OF DOMAIN NAME
SEO friendly domain names are people-friendly domain names. Domain which supports SEO is valuable more than the one which is less compatible with SEO.
WEBSITE AND TRAFFIC
Domain does not need to have a website or traffic to be priced high.
Website rankings (Domain Authority), Google Search Engine PageRank (Page Authority), Link profile and Traffic, refer to quality content of the website under the domain name.
Higher is domain authority, more value has the domain. Also higher PageRank contributes to higher price. Link profile, which is directly correlated to the PageRank, depends on the quality of links linking with the website.
Relevant, organic, convertible traffic does rise the value of the domain name. But here we are speaking already about selling businesses and not only the domain names.
DOMAIN APPRAISALS
Because there is much more correlating to the domain names than only algorithms and search engines, the price made by a domain name appraisal is inaccurate.
One for the end
Not being there to know if that is a real fact, but reading it on many places on the Internet, seems to be relevant to post further information:
Voice.com
- Sold for 30 Mio $
- No website, no business
- This price literally only for the name.
Cars.com
- Sold for 872 Mio $
- No website, no business
- Only the name for this amount.
- (Total acquisition was approx. 1,8 billion $.)
Conclusion:
Summa summarum, there is no “simple” formula to calculate and tell the exact price of Premium Domain Names. There is much combinatoric behind determining the approximate realistic price of the domain name.
The price is set upon domain name’s attributes and potential profit that can be made with this domain name.
Because pricing premium domain names can be only approximative, all Qpi3p Premium Domains prices are negotiable!
We are NOT manipulatively adjusting the prices according to your status!
All the prices of Qpi3p Premium Domains are determined by the above logic.
One for to go…
Visibility is the source of profit and not only on the Internet.
Many factors influence visibility – the Domain Name is very important one!
Therefore, buying a Quality Domain Name for Your business is a clever investment!
CONTACT: premium@qpi3pdomains.com
